"Confusion is the welcome mat at the door of creativity."
- Michael J. Gelb
|
event marketing management design
|


PROFESSIONAL RESUME
SUMMARY OF QUALIFICATIONS
More than 8 years of progressive advancement in all aspects of event management within the hotel, convention and event venue
setting. A proven record of success in meeting client demands, while coordinating multiple events, delivered on time and within
budget. Exceptional guest service skills and the ability to develop high-performance teams and relationships.
FORMER CAREER HIGHLIGHTS
SPECIAL EVENTS TEAM, PJ HUMMEL & COMPANY, Tacoma, WA
■ Event Design / Décor'
■ Creative Consultation / Problem Solving
■ Lighting Design / Placement
■ Warehouse Management
■ Load In / Event Strike
EVENT PLANNER, TONY VILLA CREATIVE, INC, Washington DC
■ Event Design / Meetings Management
■ Theme and Concept Development
■ Public Relations (Media & Corp. Liaison)
■ ROEI (Return on Event Investment)
■ Venue Procurement
■ Contract Negotiation
■ Budget Management
■ International Event Protocol
■ Guest List Management
■ On Site Coordination
Technical Skills
● Print Ad/Invitation Consultation and Design
● Web Site Design & Campaign Email
● File Maker Pro, Audio & Graphic Manipulation Software
● MS Office Suite; Outlook, Word, Excel, Data Base Management
Achievements – Product Launches / Grand Openings / Social Events Nationally;
EXCURSIONS - Produced & conceived by Tony Villa Creative, this “Designer Series” of events targeting the Capitol Area’s elite, set
a new standard for ultra stylish fundraising events in DC metropolitan area. Attendance: 100 – 400 guests per event
CREATIVE VISION – Commanded media attention by successfully engineering events that dramatically unfold and kinetically
reveal multiple layers of set pieces, performers and décor during the course of the evening.
CLIENT AWARENESS NATIONALLY - Garnered by incorporating a multi sensory approach to the design of the event while
employing the elements of light, sound, and the performing arts in an unconventional and dynamic fashion.
Highlighted Events
● 2005 Ewenom Spring Collection, Corcoran Gallery of Art
● “The L Word” Premiere Party, HBO/HRC
● Results the Gym, Grand Opening Gala
● The Cherry Fund, Host Party
● 2005 Woman of the Year, Leukemia Lymphoma Society
● Game Show Network , Private Residence
DIRECTOR OF PROMOTIONS, WINMARK CONCEPTS, Washington DC
■ Travel Management
■ National Touring Promotions
■ Corporate Meetings & Events
■ Design / Client Presentation
■ Vendor Relationship Management
■ Account Support, Décor and Execution
■ Site Selection / Staffing
■ Tradeshow Exhibit Design / Execution
■ Creative Development
■ Press Release / PR Management
Achievements - Product Launches / National Touring Campaigns / Event Design;
DELIVERED SUCCESS - Authored and managed turn-key, national touring event campaigns annually, reaching 40+ markets and
thousands of targeted consumers. Directly increased sales / fundraising efforts while delivering the Marketing Promotion on time
and under budget - a first in the history of the company. Successfully achieved this goal annually, during tenure.
BEYOND EXPECTATIONS – Doubled the intended scope of campaigns with increased staffing, custom features and unparalleled
quality while breaking through to upper tier accounts / markets that previously refused such campaigns.
INFLUENTIAL CREATIVITY - Premiered and executed “Designer Awards Series” in 12 major Markets, honoring nationally
renowned designers. The unique styling of these marketing events drew national press; client raves, and directly influenced the
entire marketing strategy in the branding of the sponsor product.
DEMONSTRATED ABILITY - Directed a staff of eight assistants, numerous talent and countless vendors during one of Aspen’s
most lucrative week long events. Designed and managed over 65 individual events (20 – 3000 guests per event) for Aspen Gay
Ski Week, on behalf of the presenting sponsor annually. Highlights include; daily Après Ski Event, Opening Party, Boutique Night
(20+ participating boutiques), VIP receptions, Gallery Walk, The Main Event and The Closing Party on top of Aspen Mountain.
(Additional event profiles and client raves may be found online at www.tonyvilla.com )
GAME ENTERTAINMENT, TACOMA RAINERS PROFESSIONAL BASEBALL, Tacoma, WA
■ Game Entertainment (on and off field)
■ Personal Appearances
■ Sound and Music Design and Acquisition
■ Mascot Coordination
■ Entertainment and Development
■ Tradeshow Exhibit Design / Execution
■ Creative Development
FACILITIES AND BUILDING MANAGEMENT, THE STUDIO THEATRE, Washington, DC
■ Management of Building Improvements
■ Execution of Electrical, Plumbing and Ventilation improvements and repairs
■ Management of Construction and Building Maintenance contractors
■ Management of Daily Cleaning including preparation of theatres for opening night and run of shows
■ Maintained 4 theatres, 3 buildings and 16 housing units for theatre company
■ Spearheaded “green” initiatives including conversion to CFL lighting and installation of motion activated lighting sensors in
all public areas
■ Provided direct assistance to Facilities Manager on daily basis
■ Assisted in coordination of all special events in building
EDUCATION
BA Liberal Arts (Theatre Arts / Design Management) / Theatre Scholarship
■ University of Washington (Seattle, WA, Sept. 1995 – July 1996 )
■ The Catholic University of America (Washington, DC, Sept. 1992 – June 1995 )
Professional Certificate Program – Event Management
■ George Washington University, School of Business
Expertise and Specialized Training
■ EVENT MARKETING / SPONSORSHIPS
■ EVENT PROTOCOL / INTERNATIONAL DIGNITARIES
■ RISK MANAGEMENT – MEETINGS
■ BEST PRACTICES – EVENT COORDINATION
■ ENTERTAINMENT CONTRACTS / BOOKINGS
■ SPEAKER MANAGEMENT
■ BEST PRACTICES - FUNDRAISING
FORMER PROFESSIONAL AFFILIATIONS
■ Meeting Planners International
■ International Society of Event Specialists
■ Professional Convention Management Association
NOTABLES AND ACHIEVEMENTS
■ Established Actor with Professional Theatre Work Experience
■ World Finalist - International Latin Ballroom Dance
■ US Collegiate Champion – Ballroom Dance
■ National Finalist, Speech & Cross Examination Debate
